Friday, August 17, 2007

When Eight Is Not Enough

Phone calls, faxes, e-mail, Web chat: If only one hand knew what the other was doing. If only you had enough hands. Instead the fragmented, disconnected state of customer service among e-retailers shows up in abandoned shopping carts, confusing return policies, backlogged orders and other signs that
high-tech promises are often mired in low-touch problems.

http://www.internetretailer.com/internet/marketing-conference/643490818-when-eight-not-enough.html

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