Wednesday, December 06, 2006

HOW CALL CENTERS CAN PROMOTE THE BRAND, THE BUZZ, AND CUSTOMER COMMITMENT

TARP's original research in the 1970's and 80's documented the impact of easily accessible, effective telephone service on customer retention and enhanced revenue. That research instigated the GE Answer Center and other early uses of 800 numbers. More recently, several respected authors have written about the importance of companies' advancing beyond customer satisfaction and loyalty to inspiring a high level of commitment to the degree that customers will evangelize or enthusiastically tell others about the product or service, and even overlook occasional product and service glitches.

http://www.c-interface.com/customerinterface/article/articleDetail.jsp?id=120621

TOP E-COMMERCE MISTAKES

The novelty of shopping on the Internet has worn off, and today’s customers are sophisticated and discerning. Because the competition is always just a mouse-click away, you need to make sure your site is the very best it can be. Because if you do not do e-commerce right, your vistors will find someone who does.

http://www.allbusiness.com/sales/internet-e-commerce/3972-1.html

This page is powered by Blogger. Isn't yours?

Subscribe to Posts [Atom]